We use cookies to customize and personalize your experience on our website and for user statistics.
Information on the processing of your personal data can be found in our privacy policy .
From time to time we will update this Cookie Policy. We recommend that you visit this page regularly to get the latest information about the cookies we use on our website. If you have any questions, please feel free to contact our Customer Service team.
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1. What are cookies?
A cookie is a text file that is stored on your computer, mobile device or tablet when you visit a website. We use three types of cookies on our website: so-called session cookies, persistent or permanent cookies and web beacons. These may be cookies that we and/or third parties use.
• Session cookies are stored during an active session, that is, during the period in which you use the website. Session cookies are usually deleted when you close your browser. We use this type of cookies to track your actions on our website.
• Persistent cookies are stored on your device until the expiry date specified for each cookie, or until you manually delete the cookie from the device. The cookie is activated each time you visit a website that created the specific persistent cookie. A persistent cookie allows you to remember your preferences or actions on a website (or across different websites) for subsequent visits.
• Web beacons are small electronic images that may be included in emails or on our website so that we can see what our visitors click on.
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2. Why and how do we use cookies?
We use cookies for various purposes, including to improve the services we offer. Some of our services require cookies to function, while others are there to make our services run more smoothly for you. In general, we categorize our cookies and their use as follows:
2.1 Mandatory
The data from these cookies enables you to use our website and its features. These cookies are necessary for the website services to work. Without the necessary cookies, some areas on the website would not work. These cookies do not collect information for marketing purposes and are not used to remember which pages you visit on the internet.
Cookies for this purpose:
strongAnt
| cookie name | validity period | Description |
|---|---|---|
| CookieConsent, CONSENT,NID | 10 years | Used to register your choices regarding cookie storage and settings, such as language |
| popup | 30 days | Used to register your subscription to newsletters and direct marketing in our pop-up window. |
| Asp.NET Sessionsld.user.customerNumber,ASP NET Sessionld | 36 months | Used to give you a unique customer ID across our systems. |
2.2 Functionality
Functional cookies collect information about how a website is used and help improve how the website works. For example, these cookies can show which pages are visited most often, document problems with a website, and indicate whether or not advertising on a website was effective. Functional cookies do not collect any information that personally identifies a user, and all information collected through functional cookies is anonymous.
Functional cookies allow the website to remember choices you make, improve your experience on the website and provide you with customized content where appropriate. Without these types of cookies, we cannot tailor our services to your needs.
Cookies for this purpose:
Apptus Technologies AB
Apptus uses behavioral data on our website to provide our visitors with a personalized and relevant experience.
| cookie name | validity period | Description |
|---|---|---|
| apptus.customerkey | 1 year | This cookie generates an anonymous ID that identifies users between sessions. The cookie is used to provide a relevant experience based on user behavior. |
| apptus.sessionKey | Session duration is determined when you first interact with the website. | The information is used to provide personalization, optimized search, navigation and product recommendations. A session is defined as a group of interactions on the site where: – the user does not close the browser between interactions – there are max. 2 hours between interactions and – there is a max. length of 12 hours |
| apptus.token | 1 year | This cookie identifies when a user revisits the website in order to offer a personalized experience based on previous behavior. |
| apptus.queue | Session duration is determined when you first interact with the website. | The information is used to temporarily store information about browsing behavior on the website, for example to collect data about the relationship between behavior and products on the website. |
Apptus' privacy policy can be found here .
Stripe
Stripe is one of our payment service providers that uses cookies to ensure security and order processing work properly. Stripe's privacy policy can be found here .
Google Tag Manager
GTM is used on our website to add and remove code snippets on the website and to process scripts. Among other things, they enable us to make your experience on the website as relevant as possible by evaluating application and behavior. No sensitive personal data is stored in Google Tag Manager.
| cookie name | validity period | Description |
|---|---|---|
| _gcl_au | 3 months | Used by Google AdSense to measure the advertising effectiveness of websites. |
Google's privacy policy can be found here .
Symplify
We use this procedure to conduct tests on our content and to improve functions and user-friendliness on the website, so-called A/B testing. You as a user remain anonymous.
| cookie name | validity period | Description |
|---|---|---|
| sg_cookies | 36 months | Used for A/B testing |
Symplify's privacy policy can be found here.
2.3 Analysis
These cookies are used to monitor and track the behavior of visitors on our website.
Cookies for this purpose:
Google Analytics
This tool can be used to analyze your browsing behavior on our website, for example which pages you have visited or which device you used to visit us.
| cookie name | validity period | Description |
|---|---|---|
| _ga | 2 years | Used to distinguish users and website usage, for example through session, visitor and campaign data via an anonymous ID. |
| _gid | 24 hours | Used to distinguish users. |
| _dc_gtm_<property-id> | 1 minute | Used to control the loading of a Google Analytics script tag |
| _utma,_utmt,_utmb,_utmc,_utmz,_utmv | From 10 minutes to 2 years | Used to analyze data about visitor behavior. |
Google Analytics privacy policy can be found here .
2.4 Marketing
Marketing cookies are used to deliver ads that are relevant to you and your interests or to limit the number of times you see the same ad on a website. These types of cookies are also used to measure the effectiveness of an advertising campaign. These cookies may be used to remember what you viewed when you visited a website. We use this information to provide you with personalized content recommendations and to enable marketing communications. We may combine the information collected through these cookies with other information you have provided to us.
Cookies for this purpose:
Google Adwords via Google Analytics
AdWords is used to measure advertising effectiveness and use remarketing lists to target advertising to different audiences and thus show more relevant ads on Google and the Google advertising network. Google AdWords retrieves data from our feature cookie and through our analytics tool Google Analytics. For more information about remarketing through Google, see our privacy policy .
| cookie name | validity period | Description |
|---|---|---|
| _gac_<property-id> | 90 days | Contains campaign-related information for the user. So-called conversion tags for Google Ads on the website read this cookie. |
Google Adwords' privacy policy can be found here .
Facebook Pixel
We use Facebook and its partner networks such as Instagram to market ourselves using the Facebook pixel, which collects data about behavior and purchases on our website, and to measure the effectiveness of our advertising. This tracking is used to evaluate and measure the effectiveness of various campaigns and marketing strategies on Facebook and Instagram. For example, by sharing this data with Facebook, we can offer personalized advertising content and adjust the frequency of the ads we display. Facebook stores the data we share for up to 2 years, depending on the type of data involved. For more information on how Facebook handles your marketing information, see our Privacy Policy.
| cookie name | validity period | Description |
|---|---|---|
| _fbp | 2 years | Data sharing within the Facebook network. |
Facebook's privacy policy can be found here .
Snapchat Pixel
We use Snapchat to market ourselves using the Snapchat pixel, which collects data about behavior and purchases on our website, and to measure the effectiveness of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies work on Snapchat.
| cookie name | validity period | Description |
|---|---|---|
| _scid | 1 year | Used to identify a visitor. |
Snapchat's privacy policy can be found here .
TikTok
We use TikTok to market ourselves using the TikTok cookie, which collects data about behavior and purchases on our website, and to measure the effectiveness of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies work on TikTok.
| cookie name | validity period | Description |
|---|---|---|
| _tt_enable_cookie,_ttp | 13 months | Used to identify a visitor. |
TikTok's privacy policy can be found here .
Pinterest
We use Pinterest to market ourselves on this platform.
| cookie name | validity period | Description |
|---|---|---|
| _pin_unauth | 1 year | Used to identify a visitor. |
Pinterest's privacy policy can be found here .
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3. Third-party cookies
We have enabled third parties and other organizations to use their own cookies or other technologies to collect information about the content on our site and/or the advertisements you have clicked on. These third parties may use this information to display advertisements that they believe will be of interest to you based on the content you have viewed. Third parties may also use this information to measure the effectiveness of their advertising campaigns. We have no access to or control over cookies placed by third parties on our site, and the use of their cookies is subject to their respective privacy policies. We encourage you to read the privacy policies of all of our third parties.
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4. How can you control and monitor the use of cookies?
Your browser or device allows you to change the settings regarding the use and scope of cookies. Go to the settings on your browser or device to learn how to adjust your cookie preferences. For example, you can choose to block all cookies, accept only first-party cookies, or delete cookies when you close your browser. Please note that by deleting cookies or disabling future cookies, there is a risk that you will not be able to access certain pages or features of our website. Adjusting your cookie settings will also affect other websites that you visit.
Google's Ads Settings let you control the use of cookies to show customized ads on sites. For more information, see Google Ads Settings . If you are a Facebook user, you can control whether to show ads based on your behavior on Facebook and other sites that use Facebook's advertising services in Facebook's Ads Settings .
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5. Contact details
Your privacy is important to us at strongAnt
important. We have therefore appointed a data protection officer to ensure that we comply with data protection laws and internal policies for the processing of personal data. If you have any questions about our use of cookies, please contact us at:
E-mail: info @strongant.de